In a an attempt to take on WhatsApp Business and Facebook messenger, Apple announced its own ‘Business Chat’ in its iMessage instant messaging app of apple.
“Business Chat is a new way for users to communicate directly with businesses right within Messages. This feature will be in beta mode and will be publicly available in its iOS 11.3 this spring”, said Apple in a statement on Wednesday.
“With ‘Business Chat’, it’s easy to have a conversation with a service representative, schedule an appointment or make purchases using Apple Pay in the Messages app,” Apple said.
“Business Chat doesn’t share the user’s detail allowing them to stop the communication anytime they want.” the cuppertino iPhone maker added.
in 2017 alone, over 330 million people connected with a small business on Messenger for the first time.
More than 1.2 billion people on Facebook are connected to a small business in another country, out of which over 250 million people are connected to a business in India.