Google has been fined by European antitrust officials for unfairly manipulating search results since 2008. Google fined over 2.7 billion USD which has broken all the records.
After a long, seven year investigation that began in 2007, after several rival complaints, the European commission imposed a record breaking fine to tech giant of over 2.7 billion USD for breaking EU competition law.
by using its search dominance to distort search-engine results to promote own shopping comparison service at the top of all search results.
“Comparison shopping services rely to a large extent on traffic to be competitive.” European Commission says in a press release.
“The evidence shows that consumers click far more often on results that are more visible, i.e. the results appearing higher up in Google’s search results. More traffic leads to more clicks and generates revenue.”
The Commission says the amount of penalty has been calculated from Google’s income from its comparison shopping service in Europe. Google’s total revenue in the year 2016 was almost $90 Billion.
On other hand, EU commission has ordered Google to stop it’s illegal conduct and anti-competitive practice before 3 months or would have to face more penalty to the Google’s parent company, The Alphabet.
So now Google will have to change its search ranking algorithm. However, the tech giant may appeal to the EU court to delay the resolutions till 2019 or further years.
“We respectfully disagree with the conclusions announced today. We will review the Commission’s decision in detail as we consider an appeal, and we look forward to continuing to make our case.” Google Spokesperson said in a statement.
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